London: Selfridges Oxford Street
Operating Hours:Monday - Saturday: 10:00 - 22:00. Sunday: 11:30 - 18:00 (browsing from 11:00)
The Vibe:Oxford Street's flagship since 1909.
Harry Gordon Selfridge opened his Oxford Street department store in 1909, revolutionising British retail with American-style display and the slogan 'the customer is always right'. Its Grade II* listed Edwardian façade anchors the western end of Oxford Street.
Window displays are an art form — elaborate, seasonal, internationally reported. Beauty halls buzz with perfume testing; the food hall opens onto Oxford Street. Escalators rise through six floors under a listed Edwardian ceiling.
- • Opened in 1909 by American retail visionary Harry Gordon Selfridge
- • Britain's second-largest department store by retail space
- • Grade II* listed Edwardian building, 540,000 square feet of retail
- • Holds multiple Royal Warrants and is consistently ranked among the world's top luxury stores
Persona Fit
- 👨👩👧 Families: Toy Department and food hall provide broad appeal
- 💕 Couples: Christmas window displays are a London ritual
- 👵 Seniors: Full lift access; seating throughout; concierge services
- 📸 Photographers: Seasonal window displays and the Edwardian façade
Highlights
- Window displays — seasonal installations, frequently art-directed events
- Selfridges Food Hall — ground floor, with oyster bar and champagne counter
- Beauty Hall — 120,000 square feet, one of the largest in the world
- Second-floor womenswear — European designer brands and emerging talent
- Selfridges Accessories — luxury handbags, watches, fine jewellery
- Rooftop garden — seasonal pop-up bar above the store — Hidden Gem
Sarah Riches
Our London Local Expert
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