



Dubai: La Mer Beach
Operating Hours:Monday - Thursday: 10:00 - 22:00. Friday - Sunday: 10:00 - 22:00
The Vibe:Retro-chic seaside fun with a creative edge 🎨
A pastel-colored oasis on Dubai’s coast, lined with art-filled facades and swaying palms. This chic beach district blends leisure and lifestyle: water sports, family play zones, and trendy cafes make La Mer a fun local hangout.
Music and laughter flow from beachside cafes onto the warm sand. Sea breezes carry coconut and sunscreen scents. Children’s laughter and waves form a rhythmic backdrop as colorful murals swirl in peripheral vision.
- Featured in Condé Nast and Time Out Dubai guides
- Popular Instagram spot for its pastel murals and neon signage 📷
- Visitors enjoy its family-friendly atmosphere
Persona Fit
- Families: Waterplay park and safe beachfront for kids
- Couples: Trendy cafes and sunset strolls by the sea
- Seniors: Flat boardwalks and plenty of seating
- Instagrammers: Colorful murals and the neon LA MER sign
Highlights
- Hawa Hawa Kids Zone — shaded play area with water slides and sprays for children
- Cafés & Shops — beachfront eateries (Salt, Gia, Maki) and boutiques lining the promenade
- Beach Loungers — rentable chairs and umbrellas dot the golden sand
- Pop-up Cinema — occasional outdoor movie screenings on the beach
- Street Art & Neon Sign — pastel murals and a large “LA MER” sign (photo favorite)

Laura Coughlin
Our Dubai Local Expert
Table of Contents
- Bus/Metro: Take RTA bus 8 or 9 (from Mall of the Emirates) to the La Mer stops; Al Jafiliya metro station is a short taxi ride away.
- Car/Parking: Free parking lots are available at North and South La Mer (enter from Jumeirah Street). Street parking is also possible but limited.
- Beach Access: Enter at Beach Centre North or South; facilities (showers, toilets) are near each main entrance. The beach has lifeguards on duty in the daytime.
- Tip: Plan to visit on weekdays or early mornings, as parking and crowding are lighter outside weekend hours.
Food & Coffee Shops
Salt: Popular gourmet burger stand right on the sand (try the fries and frozen custard)
Maki & Ramen: Casual Japanese eatery (sushi rolls, poke bowls and ramen)
Gia: Italian kitchen serving pizza, pasta and vibrant salads by the beachfront
Salt: Popular gourmet burger stand right on the sand (try the fries and frozen custard)
Maki & Ramen: Casual Japanese eatery (sushi rolls, poke bowls and ramen)
Gia: Italian kitchen serving pizza, pasta and vibrant salads by the beachfront
Insider Tips
Best Time: Visit on weekdays or early afternoon in winter (sun is lower). The beach is very lively on weekends after 4–5pm.
Hack: Take the RTA bus 8 from Mall of the Emirates to skip driving; free parking can also be validated by spending at La Mer venues.
Hidden Gem: Check out the swing sets and art installations toward the south end (great for photos).
Tip: The nearby Laguna Waterpark requires a separate ticket. Book online if you plan to go there on the same day.
Best Time: Visit on weekdays or early afternoon in winter (sun is lower). The beach is very lively on weekends after 4–5pm.
Hack: Take the RTA bus 8 from Mall of the Emirates to skip driving; free parking can also be validated by spending at La Mer venues.
Hidden Gem: Check out the swing sets and art installations toward the south end (great for photos).
Tip: The nearby Laguna Waterpark requires a separate ticket. Book online if you plan to go there on the same day.
Photography Tips
Drones/Tripods: Drones need a permit. Tripods are OK if they don’t block the boardwalk.
Best Light: Sunrise highlights the pastel facades; sunset casts warm glows on the sand.
Angles: The neon “LA MER” sign and colorful murals are great for selfies. The Ferris wheel (Ain Dubai) appears in the distance from some vantage points.
Gear Safety: Use lockers at Beach Centre or travel light; the area is busy but generally safe.
Drones/Tripods: Drones need a permit. Tripods are OK if they don’t block the boardwalk.
Best Light: Sunrise highlights the pastel facades; sunset casts warm glows on the sand.
Angles: The neon “LA MER” sign and colorful murals are great for selfies. The Ferris wheel (Ain Dubai) appears in the distance from some vantage points.
Gear Safety: Use lockers at Beach Centre or travel light; the area is busy but generally safe.
Things To Do Nearby
Burj Al Arab & Wild Wadi — Iconic sail hotel and adjacent waterpark just north along Jumeirah Beach Road.
Madinat Jumeirah — Venetian-style souk with canals and restaurants, 5-minute drive away.
Mall of the Emirates — Large shopping center with Ski Dubai, about 10 minutes’ drive inland.
City Walk — Open-air shopping and dining district 10 minutes north with street art and events.
Burj Al Arab & Wild Wadi — Iconic sail hotel and adjacent waterpark just north along Jumeirah Beach Road.
Madinat Jumeirah — Venetian-style souk with canals and restaurants, 5-minute drive away.
Mall of the Emirates — Large shopping center with Ski Dubai, about 10 minutes’ drive inland.
City Walk — Open-air shopping and dining district 10 minutes north with street art and events.



