

London: ICON Outlet at The O2
Yes
Operating Hours:Monday - Saturday: 10:00 - 21:00. Sunday: 12:00 - 18:00
The Vibe:Premium outlet inside the dome
Inside the dome of The O2, this outlet brings over sixty designer and lifestyle brands together with restaurants and entertainment venues. Rare among London outlets, it sits directly on the river and beside major entertainment attractions.
Glass walls reveal the Thames on one side and concert lights on the other. Sneakerheads queue quietly outside Adidas; families pause at AllSaints clearance rails.
- • 60+ outlet brands inside The O2 arena complex
- • Adjacent to concerts, cinema, Up at The O2 and dining options
- • Year-round discounts up to 70% off retail
Fit For
- 🛍️ Bargain shoppers: Premium labels at outlet prices
- 🎭 Event travellers: Pre- or post-show shopping at The O2
- 👨👩👧 Families: Cinema, bowling and food all on-site
- 🚢 River travellers: Thames Clipper direct access
Highlights
- 60+ designer and lifestyle outlet brands
- Onsite ICON Eats food hall with multiple cuisines
- Easy combination with Up at The O2 climb
- Thames Clipper pier steps away
- Cineworld IMAX and bowling inside the complex — Hidden Gem
London Local Expert

Sarah Riches
Table of Contents
- North Greenwich Tube — three-minute walk inside The O2
- Thames Clipper — direct service from central London piers
- Emirates Air Line cable car from Royal Docks for scenic arrival
Food & Coffee Shops
ICON Eats food hall — 25+ restaurants and street-food counters
Pilot Greenwich Peninsula — craft beer post-shopping
Craft London — higher-end dining nearby
ICON Eats food hall — 25+ restaurants and street-food counters
Pilot Greenwich Peninsula — craft beer post-shopping
Craft London — higher-end dining nearby
Insider Tips
Best Time: Non-concert weekdays — quiet, unhurried browsing
Hack: Pair with Up at The O2 or a concert for a full-day visit
Hidden Gem: The viewing terrace on level 2 looks directly over the Thames — free and rarely crowded
Avoid shopping on concert evenings — venue crowds overwhelm the walkways
Best Time: Non-concert weekdays — quiet, unhurried browsing
Hack: Pair with Up at The O2 or a concert for a full-day visit
Hidden Gem: The viewing terrace on level 2 looks directly over the Thames — free and rarely crowded
Avoid shopping on concert evenings — venue crowds overwhelm the walkways
Things To Do Nearby
Up at The O2 — roof climb above the outlet
Emirates Air Line — cable car over the Thames
Thames Path — Greenwich Peninsula riverside walk
Up at The O2 — roof climb above the outlet
Emirates Air Line — cable car over the Thames
Thames Path — Greenwich Peninsula riverside walk




